Cover letters are sales letters, and YOU are the product. Cover letters introduce you, and resumes tell about you. Like the resume, the cover letter is another important marketing tool.

Remember, you do not get a second chance to make a first impression. Your cover letter creates your first impression, and you want that impression to be positive.

Purposes of Cover Letters

• Create a favorable first impression
• Introduce yourself
• Demonstrate your professionalism
• Illustrate your communication skills

Company requirements often list "good communication skills." Demonstrate those skills through your cover letter.

Three Parts of a Cover Letter

Part I

Create interest in yourself with a first paragraph that explains why you are writing. Command attention by referring to the type of position for which you are applying and how you heard about the opening or the organization. Also in your first paragraph, refer to your enclosed resume.

Part II

The middle paragraph(s) explains your interest in this type of position. Relate your qualifications to the job opening, and use action verbs to describe your experience. Your resume contains the details so be brief, be specific, and be confident as you highlight what you have to offer.

Part III

Your closing paragraph requests action, such as an appointment, an interview, or some other definite action. Make action easy for the reader to take. Close by restating your interest in the company.

Cover Letter Typing Guidelines

• Address the letter to an individual
• Use the "you" approach, avoid "I's"
• Use block style with one inch side margins
• Use same font and type size as used for resume
• PROOFREAD
• Match resume stationery

Sample Cover Letter