The UT Austin Cockrell School of Engineering ranks among the top ten in the land, possessed of celebrated faculty; world class research facilities; bright, eager students; generous, dedicated friends. Our realistic goal is nothing less than to be and to be recognized as the Number One public engineering institution in the United States. We possess a rich, proud tradition of excellence, stretching over more than a century and into the present. We want to project our image of greatness to the larger world.
That leads to the subject of branding. A brand goes far beyond simply a name, or a seal, or a logo, or a color. It's a package: a total system of visual identification which instantly and effectively communicates our attributes to the world. The Cockrell School comprises seven departments engaged in research ranging from nanoparticles through space exploration. Alongside that, we have a human face: we're perceived as bold, dynamic, contemporary, and friendly.
All those elements are indispensable to our collective image and a great deal to convey at a glance in an overcrowded, ferociously competitive intellectual marketplace. To stand out requires a unified identity across our separate components. The "wordmark" which we now introduce, plays that role. It incorporates a unique typefont, in association with another time-honored symbol of the Cockrell School: the Ramshorn. Please read carefully the web pages pertaining to its placement and use. It will appear on all Cockrell School of Engineering publications, both print and web-based.
Beyond that requirement, the departments are free to exercise their individuality in terms of design and organization, as before. Engineers are after all first and foremost innovators. We wouldn't have it any other way.
How to use the guide
The guidelines included in this document are primarily aimed at the engineering dean's staff, and do not effect the departments. Our goal is simple: To consistently and clearly show our organization.
The numerous areas of the Dean's staff have varying needs in designing materials for print, web and other media. This guide includes chapters that address the different visual elements and styles used in various media and the guidelines for their usage. The guide also contains samples of commonly used materials. Becky Rische serves as the visual identity coordinator within the college and can answer specific questions not covered in this guide.
Contact her at brische@mail.utexas.edu