Source: Flanagan, J. (1993). Successful Fundraising: A Complete Handbook for Volunteers and Professionals. Illinois: Contemporary Books, Inc.
Corporate Givers Need
- Cultivation
- Education
- Encouragement
- Thanks
Source: Squires, C. (1998 March) "Speaking of Capital Campaigns". Fund Raising Management, pp. 32-33.
Things to Think About When Creating Your Solicitation Package
- What's the purpose of the package?
- Who's the audience?
- What's your organization's need?
- How will the corporation benefit by responding?
- What's your specific ask?
- What should your tone be?
- What kinds of support documents might strengthen appeal?
Source: Squires, C. (1998 March) "Speaking of Capital Campaigns". Fund Raising Management, pp. 32-33.
How to Write Good
- Avoid alliteration always.
- Prepositions are no words to end sentences with.
- Avoid cliches like the plague.
- Employ the vernacular ad nauseam.
- Eschew ampersands & abbrev., etc..
- Parenthetical remarks (however relevant) are unnecessary.
- It is wrong to ever split an infinitive.
- Contractions aren't acceptable.
- Foreign words are not apropos
- As Emerson said, "I hate quotations. Tell me what you want."
- Comparisons are as bad as cliches.
- One should never generalize.
- Don't be redundant; it is highly superfluous to use more words than necessary.
- Be specific, more or less.
- Understatement is insipid.
- Exaggeration is infinitely worse than understatement.
- One word sentences? Simple. Eliminate!
- The passive voice is to be avoided.
- Bad analogies are like feathers on a snake.
- Even if a mixed metaphor sings, it should be derailed.
- Who needs rhetorical questions?
- Colloquialisms are grody to the max.
- Abjure polysyllabic obfuscations.;
- Finally, chech for pselling erors and typeos.