The Cockrell School of Engineering logo and wordmark introduced in August, 2009 is a strong, modern symbol of quality, energy, and stability serving as the visual centerpiece of our brand.
As we use this feature of our identity, keep in mind branding is more than a logo. It is the authentic expression of what the Cockrell School genuinely has to offer. Branding is less about a logo and more about inspiring trust in the brand's values or qualities. I hope we each find the logo's symbolism of quality, respect for our past and energy for the future represent our daily contributions to the Cockrell School.
To ensure professional use and consistent quality in all of the Cockrell School of Engineering dean's communications, standards for best practices appear here.
The Cockrell School Visual Brand Standards Guide has been developed to introduce a unique and honest representation of the Cockrell School that is aesthetically pleasing, economical, and easy to use. Flexibility has also been a major consideration, so diverse groups can maintain their individuality within the framework of the Cockrell School of Engineering organization. Anyone who has a hand in creating or influencing the Cockrell School's outward expression—from marketing and publicity materials to event displays and promotional items—should refer to these guidelines often.
The consistent, correct application of these details ensures clearer and more rapid understanding of our school in the mix of images and messages clamoring for our important audiences' attention.
All communications pieces used by the dean's staff after August 1, 2009 will adhere to these guidelines and be produced by a professional designer in the Engineering Public Affairs Office. To design and produce branded products, begin by completing the communications project request form (.doc) and then contact Becky Rische at brische@mail.utexas.edu or (512) 471-7272 to initiate the process.